Category Archive : Digital Marketing

Digital marketing can be defined as advertising with the help of digital channels such as websites, email, mobile apps, and search engines. Through such channels, companies endorse certain services, products or even brands. Most consumers around the world make use of digital platforms to research services and products.

According to research, 48 per cent of consumers use search engines to search for a particular product or service. Those that use brand websites are 33 per cent while 26 per cent use the mobile app to search for the brand products.

Components of Digital Marketing