What is Digital Marketing?

Digital marketing can be defined as advertising with the help of digital channels such as websites, email, mobile apps, and search engines. Through such channels, companies endorse certain services, products or even brands. Most consumers around the world make use of digital platforms to research services and products.

According to research, 48 per cent of consumers use search engines to search for a particular product or service. Those that use brand websites are 33 per cent while 26 per cent use the mobile app to search for the brand products.

Components of Digital Marketing

Customers interact with various digital channels many times in a day. And in those channels, digital marketers use various approaches to grab their attention. However, a business cannot leverage any of these channels unless they fully comprehend how each of them works. This section is aimed at the education you on each of the various components of digital marketing.

  • Paid Search

This is also called the PPC (pay-per-click) advertising. These are sponsored results which will appear on your search engine result page –SERP. In most cases, they appear on the sides or top of the SERPs. This channel targets those who enter particular keywords when searching. The ads charge for every click by a prospective buyer. Paid search can be very useful in boosting website traffic since only the targeted audience clicks on such ads.

  • Search Engine Optimization (SEO)

The content on your website must be optimized to rank top on SERPs. Besides, the technical setup of your website must be worked on to ensure it is perfect. SEO uses a specific set of keywords which, when entered by the consumer on the search bar, your website content will appear on top of other search results. Thus, you can make use of certain popular keywords and phrases to improve the rankings of your content on SERPs. Strong SEO strategies should be utilized if you want to build strong visibility as well as a lasting relationship with your customers.

  • Content Marketing

Good content marketing will help customers a lot. It serves in educating clients or perhaps inspiring them every time they search for information regarding particular products or services. Thus, not all content should be highly promotional. There should be some informative posts that are meant to educate the audience. 

  • Social Media Marketing

Having several social media accounts is not enough. You need to find a way to make it possible for people to share your content widely. The content must be inspiring to make it easy for the audience to share with their peers, friends and family. Eventually, some of the peers who shared or received shared content may turn out to be customers.

  • Email Marketing

You must have received various emails marketing different products or services from websites, businesses or organization where you have subscribed. Actually, marketers understand that email marketing is the quickest and direct way to pass crucial information to potential customers. However, this component requires much expertise since if it is done wrongly, the consumers may block your emails instead of forwarding them to their peers, friends or family.


Digital marketing surpasses all traditional marketing solutions. It is one of the modern and fast ways to reach your target audience. So, if you want to grow your business, it would be best if you applied digital marketing solutions in your marketing campaigns. Email marketing, content marketing, social media marketing, paid search and search engine optimization (SEO) is the best digital marketing components that work best. Thus, make it your habit to utilize digital marketing approaches, and you will reap big soon.

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Milton Williams


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